Digital Marketing

Strategy, execution and growth

Prove that you can make products grow.

No technical background required. This is for people who can build and execute a real growth strategy, and then prove it moved a number.

Registrations close

Sunday, 20 September 2026

Competition begins

Thursday, 24 September 2026

Offline finale

Sunday, 18 October 2026

This is for you if

→You have grown something — a page, a channel, a store, a community
→You can tell the difference between a campaign and a content calendar
→You would rather be judged on results than on vocabulary

What it covers

SEO and GEOSocial media marketingContent marketingPaid advertisingBrandingGrowth marketingEmail marketingCommunity buildingAnalyticsConversion optimisation

Four rounds, from 24 September

Round 1 is individual. Everything after it is a team. Round 4 is offline.

Round 1 · Individual Marketing Strategy Challenge

IndividualOnline

You get a business or product scenario and build the plan: target customer, positioning, channels, content, SEO, social, campaign strategy and the metrics you would hold yourself to.

Judged on

Practical thinking over textbook definitionsClarity of positioningChannel choiceRealism of the metrics

Round 2 · Team Campaign Challenge

TeamOnline

Your team gets a real or simulated brand and builds a complete campaign around it.

You submit

Brand positioningContent calendarSocial postsLanding page recommendationsSEO planAd conceptsEmail campaignInfluencer strategyGrowth experiments

Round 3 · Execution & Growth Challenge

TeamOnline

Now run it. Submit analytics and evidence for traffic, signups, engagement, impressions, leads, conversion, organic reach or community growth.

Scoring is relative to your starting position — an existing large audience is not an advantage. Creativity, efficiency and execution are what move the score.

You submit

Campaign evidenceAnalytics exportsBefore-and-after numbers

Round 4 · Offline Marketing War Room

TeamOffline

Build and present a complete go-to-market strategy live, while the jury introduces surprises — a budget cut, a competitor launch, a reputation problem, a pivot, a new segment — that you have to absorb on the spot.

Judged on

Strategic clarityAdaptability under pressureCommercial realismPresentation

Prove that you can make products grow.

₹299 per participant. You register on your own — team formation opens after Round 1.